Before they walk in, they visualize how they can get home at the end of the night, including taking an Uber or taxi, getting a ride from a family member, or taking the bus. The video shows a group of friends going to a house party. It’s important for everyone to take their responsibility seriously.” “We have made progress, but impaired driving remains a stubborn problem with a devastating human cost. She said in the last five years, there have been fewer collisions and injuries relating to impaired driving, but is still a serious problem. “The shift coincides with what appears to be a shift in attitudes toward impaired driving in Saskatchewan,” she said.

On Thursday, Saskatchewan Government Insurance (SGI) previewed its impaired driving awareness campaign in Regina, which included a 30-second video and radio ad.īarbara Cross, SGI’s executive vice president, said they have done many campaigns in the past that focus on the outcome of impaired driving, but this year’s campaign focuses on prevention.

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